( Grandson and Grandmom )
YOU CAN PREVENT FALLS
This is a relatable campaign to most people especially myself, as I recently became a father. Seeing my aged parents play with their grandchild is pure happiness and a priceless moment.
Hence this campaign is targeted for the elderly, while not forgetting the caregivers like myself (their children)
The idea of being denial and assuming our parents are going to live forever would only be a wake up call when accidents happen, or when something inevitable occurs.
It is a fact and a reality that humans are mortals after all – we do not live forever.
Most of us tend not to pay attention to our own health and accepting that if we do not take good care of ourselves, eventually our body will fade and deteriorate.
For Chinese, there is a saying: “不見棺材不掉淚”.
Translated in English: “Refuse to be convinced until one is faced with grim reality”
We cannot change the cause of it but we can always prevent it. Prevention is better than cure.
The TVC should show the importance of being aware and accepting of the importance of maintaining a well balanced lifestyle to allow us to be able to enjoy life with our loved ones.